Vision, Mission & Values

Vision

"To Excel in providing best-In-class solutions and quality services for our customers, and value growth for our stakeholders."

Mission

  • Employing creative and competent people and working with quality suppliers.
  • Providing the best value and services to our customers.
  • Becoming an industry leader in operational efficiency.
  • Focusing our resources on relevant growth sectors of the Saudi economy and attaining leadership status by developing scalable and profitable businesses.
  • Enhancing our employees' quality of life.

Values

  • People: To attract, retain, and motivate highly talented employees, empower them and offer them challenging career paths in a healthy work environment.
  • Efficiency: To allocate resources in the most effective manner, avoiding wastage, and achieving optimal returns.
  • Customer Focus: To exceed customer expectations by continuously delivering to them the most relevant products and best service levels.
  • Respect & Fairness: To deal with customers, partners, employees, and authorities with the highest levels of integrity and respect, displaying fairness in all our interactions.
  • Quality: To maintain the highest levels of quality throughout our organization, and with all external stakeholders.
  • Society: To operate in a socially responsible manner.